Imagine if you went to the grocery store and discovered that Boeing had decided to start making vanilla cupcakes. You might feel compelled to try them, but it would probably come as a shock to your sweet treat snacking sensibilities.
Well something very simlar is happening in the interactive space. Intel - the chip manufacturingi giant - recently rolled out a new Mash-up Maker browser plug-in.
The plug-in allows users to create their own mash-ups, and also add mash-ups to specific pages that others have built. Right now there’s some interesting mash-ups available for Facebook, CraigsList and Expedia which range from mapping applications to address finders.
Exactly why Intel would release such a product is somewat intriguing, but nevertheless this illustrates how the Web 2.0 philosophy continues to march into the mainstream. Users want to digest and interact with content on their terms, removing many of the restrictions that were inherent in the Web browsing experience. We’ll be watching this one with interest.
1 year ago • 0 notes